Packaging
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Mobile app
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Biobo identity
The aim was to create a visual identity for the »Ratiodrink AG — bio fruit concentrates from the lake Constance«. Also a new naming, a logo, a corporate design manual, a packaging and digital application were created. The generative logo is multifaceted and changeable, exactly like the variety of flavours of the product. The point of the »i« has five variable colours, similarly to the five main flavours of the fruit concentrate.